blog_CN

音乐产业的区块链应用

最近连锁唱片店HMV,终于宣布将旗下位于香港的零售业务清盘,各分店全线实时关门。不少人感到婉惜,亦慨叹这年代没有人再买光盘,倒闭是意料中事。

近年不少消费者喜欢在线购买音乐及娱乐产品,台湾著名音乐产业公司KKBOX旗下投资公司「KKFARM」(科科农场)携手Bitmark与中国信托,发佈区块链音乐发行平台「Soundscape在田」,解决音乐版权问题。跨国企业巨头SONY亦在两个月前公布使用区块链著作权管理系统,用于保护创作内容。

音乐产业特性与区块链的匹配

音乐产业的产业特性是以创作人为中心,透过制作、贩卖音乐版权,分配其产生的利益之活动。 音乐虽然是艺术,但在商业市场,总需要获得代价回馈,才能支持创作人继续创作音乐。

在法律角度而言,音乐的基础为着作权,著作权是利益分配的基准。由歌曲的诞生至商业市场,涉及众多参与权利人,例如是作曲家、填词人、后期制作等等,大家各有不同的贡献,造成音乐产业授权及利潤分成变得相当复杂。

要是能大幅減低过程中处理的成本,音乐创作人便能获得更多收益,将有更大的动力生产优质内容。 区块链技术在以下几个方面都与音乐授权执行上很匹配:

1.授权方式

音乐人把授权给利用人,利用人使用了以后,就把利用报酬给音乐人,这流程看来简单,但在音乐产业的操作上却不然。 正如上文中提及,音乐产业参与者包括著作人(词曲作者、音乐制作人、独立音乐人)、著作财产权拥有人(是著作人、音乐公司、投资者)、著作财产权代理人(音乐版权公司、录音代理发行公司)、利用人(数字音乐平台影音媒体、影音制作单位 、音乐活动主办单位、播放音乐之营业场所等)、著作关系人(表演者、制作相关工作者)、开发者(应用服务商、系统开发核心团队)、集管团体(录音著作集管管体、音乐著作集管团体)、主管机关(智能财产局、 文化部影视及流行音乐产业局)等等。

当每首歌曲或专辑经过合法授权,由于涉及相关权利的人关系错综复杂,每次授权前均要经过各权利人批准,令整个音乐产业授权和利润分成的网络非常复杂,过程亦非常耗时及繁琐。

如果涉及跨国的授权,情况更为复杂,如果音乐创作人授权外国的音乐版权公司使用其音乐,但是著作权分散,加上两地的法律执行不统一,使用利润分配十分困难。 很多时利用人想获得音乐授权时,很难快速找到究竟授权人是谁。 目前行业的处理方法是先把授权金信托起来,待确定权利人后,再把费用结算给对方,避免法律问题。

2. 产业源头透明化

音乐产业参与者众多,在音乐销售的产业链上需要经过唱片公司、代理发行、版权公司、音乐集管团体、数字音乐平台,最后才到用户,架层迭屋的结构令透明化难以实利,复杂的利润分成过程令成本昂贵,效率低下, 未能令产业源头的生产者直接受惠。

运用区块链技术,可以去中间人化,减低成本,令音乐创作人,即是产业源头的生产者获得更多回报。 产业源头的生产者可以获得与生产更相关的应得报酬,而且在链上的所有数据均公开透明,受益及分成利润均可以自动执行,又可维系双方的信任。

音乐产业的区块链运用

  1. 收益分配公平化

在KKBOX上订购费,每月为149元,很可能客户每月付的费用只是为了听排行榜前十名的歌曲,也有可能客户根本没有点播排行榜上的歌,只因为所有收益分配均以大方向为决定。 音乐数字平台加入了区块链技术后,用户支付月租费的交易方将会是一个拥有千万曲库授权的智能合约。 在每月结算时,智能合约只把钱分给你有点播的歌曲,那么客户在每一次点播都是对点播歌曲背后的创作人作支持。

2. 强化分布式账本

发行公司和音乐平台公司,都会有自己的一份账本,纪录了双方的往来纪录,目前大部分公司都使用一个独立的SQL数据库,或只是计算机上使用电子表格和文件夹管理授权。

当交易规模越来越大,这些处理往来确认非常耗费人力和时间。 如果音乐数据直接纪录在区块链,再把档案储存在分布式平台供用户存取,利用同一份账本来记录多方的授权行使、数据递交、报表核对、利润分成等,将会变得简便。 当在区块链网络中的所有分布式节点,都拥有同一份分布式账本,只需要利用一个交易动作便可以更新网络中所有用户的账本,可为众多公司节省庞大成本及时间。

3. 按授权的价值创造

音乐人还是会需要音乐公司担任经纪、宣传、以及工作机会的提供,发行公司仍需要提供授权协助,但是当区块链加入进行业后,中介人的工作形式将会和现在有所不同。

他们不再是价值传递的角色,将更能专注地把资源协助音乐人进行价值创造,最终这些价值都会回归到音乐人创作者身上。

区块链技术的核心可以解决产业中效率及信任问题,减低中间人成本。 在音乐产业上应用可谓十分匹配。 运用区块链处理繁琐耗时的流程,音乐产业生产者及目前的中间人公司可以更专注于内容开发、创意、营销、宣传、费用制定等需要高阶思维处理的问题。 生产者亦会因为获得更多收益,而生产优质内容。

在〈音乐产业的区块链应用〉中有 106 則留言

  1. I always used to read article in news papers but now
    as I am a user of internet so from now I am using net for articles or reviews,
    thanks to web.

  2. great points altogether, you just won a brand new reader. What might you
    recommend in regards to your post that you made a few days ago?
    Any positive?

  3. Sweet blog! I found it while browsing on Yahoo News.

    Do you have any tips on how to get listed in Yahoo News?
    I’ve been trying for a while but I never seem to get
    there! Thank you

  4. Admiring the dedication you put into your site and
    detailed information you provide. It’s awesome to
    come across a blog every once in a while that isn’t the
    same unwanted rehashed material. Excellent read! I’ve saved your site and I’m adding your RSS feeds to my Google
    account.

  5. You actually make it seem so easy with your presentation but I find this topic to be really something which I think I
    would never understand. It seems too complicated and very broad for me.
    I am looking forward for your next post, I will try to get the hang of it!

  6. hi!,I like your writing very much! percentage we communicate
    more approximately your article on AOL? I require a specialist on this
    area to solve my problem. May be that’s you! Looking
    forward to look you. ps4 https://j.mp/3nkdKIi ps4 games

  7. When I originally commented I clicked the “Notify me when new comments are added”
    checkbox and now each time a comment is added I get three
    emails with the same comment. Is there any way you can remove me from that service?
    Cheers!

  8. Hello, i think that i saw you visited my website thus i came to “return the favor”.I am trying to find things to improve my web site!I suppose its ok to use
    some of your ideas!!

  9. Hello! Someone in my Facebook group shared this site with us so I came to take a look.
    I’m definitely enjoying the information. I’m bookmarking and will be tweeting this to my followers!
    Terrific blog and great style and design.

  10. Hmm it appears like your site ate my first comment (it was extremely long) so I
    guess I’ll just sum it up what I wrote and say, I’m thoroughly enjoying your blog.

    I as well am an aspiring blog writer but I’m still new to everything.
    Do you have any helpful hints for newbie blog writers?

    I’d genuinely appreciate it.

  11. I am extremely inspired together with your writing
    abilities as neatly as with the layout to your blog.
    Is this a paid subject matter or did you customize it yourself?
    Anyway keep up the nice high quality writing, it is uncommon to peer a nice blog like this
    one today..

  12. Good day! I know this is kind of off topic but I was wondering which blog platform are you using for this site?

    I’m getting tired of WordPress because I’ve had problems with hackers and I’m looking at options for another platform.

    I would be awesome if you could point me in the direction of a good platform.

  13. We’re a group of volunteers and opening a new scheme in our community.
    Your web site provided us with valuable information to work on. You’ve done
    a formidable job and our whole community will be
    grateful to you.

  14. Hello! This post could not be written any better!
    Reading through this post reminds me of my old room mate!
    He always kept chatting about this. I will forward this article to him.

    Fairly certain he will have a good read. Many thanks for sharing!

  15. I was pretty pleased to find this page. I need to to thank you for ones time for
    this particularly wonderful read!! I definitely enjoyed every part of
    it and i also have you saved to fav to look at
    new stuff on your site.

  16. Let’s look at the usual cost of professional pressure washing so you won’t be one of those homeowners that doesn’t see the value of this service. Find a Pressure Washing Service in just 3-5 minutes. Tell us what you are looking for and receive free price estimates without any obligation. AsLike we said, the cost of pressure washing can vary depending on several different factors. Here are some of the factors that can affect the price of your service: Pressure washing is an inexpensive method to give a house better curb appeal, without remodeling. But some homeowners never schedule these services because they assume they are too costly or not worth the price. Since power washing uses hot water, it tends to cost a bit more per square foot. On average, it should cost between $0.35 and $0.77 per square foot to power wash your home. The average cost to pressure wash a house is approximately $0.08 to $0.20 per square foot. If the amount of dirt and grime is minimal, you can save quite a bit of money choosing to pressure wash rather than power wash your home. https://www.agilebi.com.mx/community/profile/efrenvxl0829086/ Our company is driven by a desire to help our clients keep their businesses as clean and sanitary as possible. We’re obsessed with your satisfaction. And it shows throughout all of our Maryland commercial cleaning services. We offer our Maryland commercial cleaning services in Baltimore, Columbia, Eldersburg, Westminster, Ellicott City, Owings Mills, Towson, and surrounding areas. RAINBOW Office Janitorial Services provides a full array of janitorial services: full cleaning of commercial spaces, scheduled cleaning, garbage disposal and maintenance of all types of commercial buildings. We provide janitorial services for office buildings, medical offices, warehouses, factories, and professional buildings. Our janitors are pre-screened and experienced. We are devoted to the quality of our janitorial services. That’s why our staff consists only of professionals.

  17. Therefore, we put our heart into cleaning your home. That is why White Cloud Carpet Cleaning is your best choice for a professional carpet cleaner in Sun Valley, Ketchum, Hailey and Bellevue, Idaho. Give us a chance to clean your carpets, upholstery, tile, and area rugs and let our work speak for itself. TODAY Home asked Dean Carter, owner of Carter’s Carpet Restoration in El Dorado Hills, California, to share some of his carpet-cleaning savvy with us. Steam cleaning is a form of hot-water soil extraction that cleans carpets far more thoroughly than consumer-grade surface-cleaning equipment can. Oddly enough, it doesn’t actually involve steam, but rather extremely hot water pumped through a powerful hose system that can flush out dirt at the carpet’s deepest level. Here’s how it usually works: https://cashapdr643198.sharebyblog.com/10891455/professional-carpet-cleaning-for-area-rugs Every business has different needs. A busy lobby may need frequent furniture and upholstery cleaning, while a small office may only need the occasional carpet cleaning. We’ll work with you to come up with either a one-time cleaning service or a scheduled cleaning plan that meets all of your needs and fits into your budget. Before we dive into the carpet cleaning processes that can damage the flooring in your commercial space, let’s look at the perks of using a professional commercial carpet cleaning service. If you believe access could be an issue, Hernandez has you covered with our Powerful Portable Carpet Cleaners to get the job done. If your place of business does not have the luxury to close, Hernandez offers Low Moisture Cleaning that makes almost little to no sound and and dries within the hour. If you have high traffic areas and you are in need of a DEEP CARPET CLEANING, then Hot Water Extraction (also known as Steam Carpet Cleaning) is the WAY TO GO with our Truck Mounts.

  18. wonderful put up, very informative. I ponder why the
    opposite experts of this sector don’t realize
    this. You must continue your writing. I am sure, you’ve
    a great readers’ base already!

  19. Tauchen drei dieser Bücher auf einer beliebigen Linie oder Walze zur gleichen Zeit auf, Löst Book of Ra™ satte 10 Freispiele aus und es wird ein Symbol zufällig ausgewählt, welches dann als Joker dient. Wenn Sie es außerdem schaffen, 5 Symbole in einer Reihe zu erzielen, das Book of Ra Symbol fungiert dabei als Wild und kann Ihnen helfen, eine Gewinnkombination zu erspielen, dann knacken Sie den Jackpot. Dabei können Sie 5.000 Münzen gewinnen, wenn Sie eine Gewinnkombination mit dem Entdecker-Symbol erzielen. Eine Kombination mit dem Pharao bringt Ihnen immerhin 2.000 Münzen. Das Buchsymbol ergänzt nicht nur Gewinnkombinationen, sondern ist auch dein Schlüssel zum großen Gewinn: 3 oder mehr „Book of Ra“-Symbole an beliebiger Stelle starten automatisch 10 Freispiele! Einsatz und Linienanzahl deiner letzten regulären Runde werden dabei übernommen, ebenfalls wird zunächst ein Bonussymbol bestimmt, mit dem Großes gelingt – Bonussymbole zahlen im Freispiel auch in nicht zusammenhängenden Kombinationen laut Gewinntabelle. Außerdem können Bonussymbole nach einem Gewinn aktiv werden und spontan alle Walzenpositionen einnehmen. http://trentonpfti310865.blogzet.com/beste-online-automaten-22986859 Unter Video Slots versteht man allgemein alle Spielautomaten, die auf einer Walze stattfinden. Darunter fallen alle Jackpot Slots, Megaways Slots oder andere Walzen Slots. In Online Casinos gibt es Tausende verschiedener Slots mit einer enorm großen Themen Auswahl. Dabei unterscheidet sich sowohl die RTP, als auch die Volatilität. Somit ist die Auswahl so groß, dass für jeden Spieler etwas Passendes dabei ist. Um seinen persönlichen Lieblings Automat zu finden, sollte man die Spielautomaten kostenlos testen. Somit kann man alle Funktionen, Freispiele und Bonus Funktionen des Spielautomaten ausprobieren, ohne dafür echtes Geld zu riskieren. Solche (häufig teuer erkauften) Gewinne sind jedoch nicht die alleinige Erklärung für die Attraktion von Spielautomaten. Die Geräte sind nämlich genau für diesen Zweck designt und programmiert worden: um eine möglichst enge Bindung zwischen Mensch und Automaten entstehen zu lassen.

  20. It’s perfect time to make some plans for the future and it’s time to be happy.
    I have read this post and if I could I desire to suggest
    you some interesting things or advice. Maybe you could write next articles referring to this article.
    I wish to read even more things about it!

留言功能已關閉。