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当游戏遇上区块链

近年来,全球游戏市场规模逐渐扩大,2019年达到1457亿美元,全球游戏市场收入预计将会在2020年底达到1593亿美元,同比增长9.33%。若是游戏行业内有任何支付方面的改变,都会极大地影响这个行业的格局。

以《堡垒之夜》为例,这是一款第三人称射击游戏,截至2018年底,全系列已有超过2亿的注册玩家。2020年8月13日,《堡垒之夜》遭到了苹果和安卓商店的迅速下架,原因是它在自己的游戏中嵌入了应用内的支付功能,如此一来便避免了向苹果和谷歌应用商店支付30%的收入。随后,其开发商Epic Games向法院起诉苹果和安卓两个公司,法院判决的结果会在很大程度上影响现代的游戏行业内的支付安排。如果 《堡垒之夜》败诉,那么游戏公司依然会继续向这两个应用商店支付 30% 的收入,这对移动游戏行业来说无疑是一个巨大的成本。

众所周知,游戏行业是一个虚拟的数字生态,目前的游戏越来越以多个用户共同参加为主,电竞行业也正在成为收入最大的新行业。但是,目前支持游戏和电竞行业的市场基础设施并不十分有效。一方面,游戏行业中的支付手段非常落后。跨境支付功能的落后导致电竞行业中因无法按时支付而产生的问题经常发生。不仅如此,在移动游戏领域,游戏的生产方和消费方需要向中介方支付高昂的费用,如此之高的金融中介成本显然对行业的发展是非常不利的。另一方面,数字资产的流动性差。游戏中产生的资产最多只能在游戏当中流通交易。不同的游戏中产生的资产在彼此之间无法形成兑换。

然而,以上的这些问题都可以在通过区块链技术来提供有效的解决方案。游戏行业的一个特点是国际化,全球各地的用户可以同时在线参与同一个游戏。这个特点也是同区块链技术的特点非常匹配的。对于游戏行业来说,一个高效低成本的在全球范围内的支付方式是目前这个行业迫切需要解决的问题。因此如果在一个行业区块链技术支持之上,流通一个数字稳定币,就能解决游戏行业中目前的很大的一个问题。

目前有几十种区块链和通证化应用程序可直接用于电子竞技和虚拟商品交易行业。鉴于虚拟商品交易行业的持续爆炸性增长,区块链技术在虚拟商品交易行业中的应用至关重要,因为它们不仅是稍作改进,而是完全颠覆了线上游戏的体验,解决了一些之前看似无解的问题,包括高效的虚拟商品交易、虚拟商品交易市场的防欺诈化,并提供可靠的支付处理。

在虚拟商品交易方面,全球有4亿玩家进行“皮肤”(Skins)交易 — “皮肤”是指用于装饰游戏角色的虚拟商品,这些商品也可用来进行投资和收藏 。 但是,如果没有使用区块链智能合约,这些交易操作起来会非常复杂且效率低下。欺诈行为和缺乏可靠的支付方式是影响虚拟商品交易行业的两大普遍问题。但是,区块链技术能够轻易解决这些难题。利用通证化应用程序,无论是对交易市场还是顾客,都可以使虚拟物品的交易简便便宜,特别是小型跨境交易。用户只需要通过一个简单的区块链小程序就可以购买和出售虚拟商品。

此外,区块链技术不仅便于虚拟商品交易,还能提供可靠、不可更改的支付处理方式。区块链支持玩家和游戏平台之间进行直接付款,且结果不可更改,无需使用第三方中介。与此同时,区块链可以实现极低的支付处理费用和极快的交易速度,从而为玩家提供更快速、更便宜、更安全的游戏和虚拟物品交易体验。此外,由于所有的付款数据都被记录在公开的分布式加密账本上,并且物品的交付是通过智能合约来执行的,这将极大地降低欺诈行为发生的概率。一旦游戏被通证化,所有的游戏支付交易(包括入场费),都可以用基于区块链智能合约技术建立的游戏通证进行支付。随着智能合约在游戏支付交易中的应用,电子竞技交易中的欺诈行为发生概率将大幅度降低。此外,这类结算即时完成,并且用户也可以享受到非常低廉的支付处理费用。

区块链技术将推动虚拟商品市场的转型,以前所未有的方式为游戏内消费者提供服务支持。区块链在游戏行业中的应用开始比较晚,但是游戏行业是新兴娱乐行业,并不对金融,经济和社会活动产生很大的影响,因此这个行业的监管程度不高,各种创新的空间就比较大。区块链必将会驱动区块链技术的大规模应用,而电子竞技会成为区块链技术最早普及的领域之一。

在〈当游戏遇上区块链〉中有 177 則留言

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