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区块链咖啡行业擦出火花

从2020年8月26日开始,在美国星巴克购买咖啡豆的顾客,将能够使用袋子上的代码来查证咖啡豆来源,焙豆地点,甚至可以查到咖啡师分享的冲泡技巧。而咖啡豆农夫也将得到反向代码,并透过这组代码追踪其咖啡豆产品的流向。这也是区块链进入食品消费行业的一次创新之举。

此前,全球咖啡连锁巨头星巴克将采用科技大厂微软的 Azure 区块链服务,以追踪整体咖啡供应链。星巴克此举是藉由区块链技术向美国消费者披露咖啡豆产地,期望藉此让每杯咖啡的生产更公开透明,为咖啡的诞生谱写故事的空余时间,也促进消费者对品牌的信心。同时,星巴克也允许农民反向查询咖啡的去处,这不必手机或镜头扫描,只需在计算机或其他联网设备上造访网站,输入号码即可查询,不管是颇具盛名的咖啡农场,或者非洲的偏乡小农,都可以利用这项功能。如此一来,无论是巴西拥有顶尖生产设备的农夫,或非洲小国如衣索比雅或卢旺达的小农,都可以知道豆子的最终产地。星巴克推出这项新技术后,将有望重新获得年轻消费者的重视。

据悉,微软的 Azure 区块链服务于 5 月 2 日首次推出,是一种区块链即服务 (BaaS) 平台,让用户能通过 Azure 云端服务建立并管理区块链相关应用,并且让开发者能更加专注于服务应用。该平台目前也支持摩根大通基于以太坊的平台 Quorum。透过Microsoft Azure区块链服务,星巴克能够将咖啡豆的生产信息上到区块链,以无可窜改的方式纪录下咖啡豆一路走来的历程,让每个人都能知道喝进口中的咖啡从何而来。

具体而言,星巴克将通过微软的 Azure 云端产品来进行咖啡设备的物连网连接,以维护星巴克 30,000 家商店中的咖啡设备,像是咖啡机、磨豆机和搅拌机等。星巴克认为,将设备连接到云端将更容易进行维护与更新。现今这些设备每天运作近 16 小时,每日发生的故障都会削弱商店的运营。此外,将所有设备连接到云端后,星巴克将能够更快速地更新菜单。以前,星巴克必须发放数千个 USB 来进行手动上传,整个过程耗时数周。在连接至云端后,该公司只需通过云端统一发送更新的食谱。

星巴克最初于 2018 年宣布「从咖啡豆到咖啡」(Bean to Cup) 的计划,表示将与哥斯达黎加、哥伦比亚和卢旺达的农民合作,进行基于区块链的咖啡供应链追踪系统试验。如今,该系统将允许客户通过星巴克的应用程序追踪手中的咖啡从最初的生产到终端成品。

区块链与食品消费行业的结合也预示着未来发展的趋势。为了获得消费者青睐,全球食品公司和农产品贸易商致力于透过区块链整合供应链,希望透过区块链技术,消费者能得到数字化、透明化、可追溯来源的实时信息。

以区块链纪录咖啡豆产地,如今已成为越来越多创业者「负责任」的方式。IBM与Farmer Connect的合作也是区块链与食品消费行业合作另一成功例子。IBM就与新创Farmer Connect合作,在今年发布了一款「谢谢农夫(Thank My Farmer)」App,与全球咖啡供应链企业合作,以区块链技术纪录咖啡豆来源。消费者只要利用「Thank My Farmer」手机 App 扫描条形码,就会获得整个咖啡来源旅程的交互式地图。

与星巴克推行的区块链技术类似,消费者扫描二维码之后,就会直接连往一个产品页面,并显示出咖啡的相关细节信息。在这同时,下方还附上一张交互式地图,详细记载着咖啡从农田到餐桌上的整个过程。就像我们常说的,消费者只要喝一杯咖啡就能环游世界。

同样,Farmer Connect希望藉由这款App,揭露咖啡豆一路到达消费者的的历程,以及供应链中的咖啡豆价格,达到改善咖啡小农生计的终极目标。创新之举在于,透过利用区块链的方式,Thank My Famer 还能让消费者直接捐款给咖啡农民。随着这款 App 的发展,消费者将能够透过 App 资助当地计划,进而支持咖啡农民。消费者现在可藉由支持发展中国家的咖啡农民,在永续治理方面扮演更积极的角色。透过区块链与这款消费型 App,我们正竭力为消费环境创造良性循环,使每个人跟他们每日所喝的咖啡产生人性化关系。

咖啡和区块链之间的关系已经酝酿了一段时间,路边咖啡与区块链创造的火花,最终将使消费者能够了解其咖啡的来源和其他指标,例如其是否为有机种植的咖啡豆。通过以上两个案例我们可以看到,区块链与咖啡的融合无疑是一次重大的创新,它极大促进了品牌与消费者之间的信任以及强化了品牌与产商之间的沟通。

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